Change is not always easy. In fact, change is hard.
“Change” is a word from which some people shy away, and it can hinder the daily life of quite a few of us. However, change doesn’t always have to be negative.
It was only a few months ago, as I sat at the blogger’s table at PASS Summit 2016, that Denise McInerney (b|t) made the announcement of a new logo being rolled out this coming year. I will admit that I was caught off guard. Not because of the change that is coming. But simply because the existing brand is the only one I have ever known.
The “analytical” person inside me begins to wonder what the new logo represents. I am starting to get what the organization is trying to accomplish by encompassing what PASS represents and the members therein.
Change also means that not everyone will be happy. I know this firsthand. When making decisions on a daily basis that may affect various types of business, it is near impossible to please everyone. However, it is more important to look at the end game and the various umbrellas that will now fall under PASS. One example is the new event for PASS BA. The hybrid or mixture of both brands, while the old is phased out, will take some time. That much is apparent. And I agree that any new type of events that fall under the oversight of PASS should have the new branding and logo. This just makes sense from an executive standpoint.
This change in branding will represent many adjustments in the upcoming year of 2017 – websites, logos, and much more. Embracing change…it is something not always easily attained. Nevertheless, it is something that must be given much thought as we move forward.
One thing I think, and I’m looking at myself in the mirror when I say this, is that what often gets overlooked is what goes on behind the scenes to even remotely pull something like this off. It is something that should be worth mentioning that the many hours that go on behind the scenes to traverse the waters such as this should be commended.
For more information on what the Old to New branding will represent you can visit here
For a short video on how PASS has progressed you can visit here